The marketing campaign will refashion Kool-Aid Man—the anthropomorphic pitcher best known for breaking down walls and shouting, “Oh yeah!”—as a more personable and relatable character.

The Kool-Aid Man is the latest star of streetwear for the fall of 2022. The famed cartoon character is part of a collab with skate brand DGK. And let’s face it—nothing says 1980s nostalgia ...

bulbous container of Kool-Aid with an animated mouth and eyes named Pitcher Man—was the most popular. (Company lore says Perkins came up with the idea after watching his kid draw a smiley face ...

The Kool-Aid Man, known for busting through walls and his "Oh yeah!" tagline, will now be computer-generated and take on the personality of a celebrity trying to show he's just a normal guy.

is drawing to a close. But if there’s one thing we’ve learned, it’s that the Kool-Aid man is a real jerk.

Draw Star Wars, Planets in Peril and more! E-mail Bonnie. The Kool-Aid Man mascot is best known for saving thirsty children everywhere by running through walls to make sure they get the sugary ...

David Hammons, “KOOLAID DRAWING,” 2004 ... The rotund and ever-jovial Kool-Aid Man is just barely visible near the lower-right corner, sporting his huge grin and ample eyebrows.

The Kool-Aid man then bursts through a wall with a jug of Kool-Aid saying his signature “Oh yeah!” while the excited boys say “I wanna be like Kool-Aid!” Like the Gillette commercial ...

The Kool-Aid Man, known for busting through walls and his “Oh yeah!” tagline, will now be computer-generated and take on the personality of a celebrity trying to show he’s just a normal guy.