Kay Jewelers is embarking on a revitalization strategy to target the next generation of jewelry shoppers. The over 100-year-old Signet Jewelers-owned brand is undergoing a "brand evolution ...

While all Signet brands are expected to get a lift as wedding jewelry demand starts to recover, Signet believes its Kay Jewelers brand with its “Every Kiss Begins With Kay” tagline will be ...

Kay Jewelers is updating its brand to target the next generation of shoppers, including through new products, a fresh brand campaign and updates to its store footprint, the company said Tuesday ...

Kay Jewelers embraces one of the music industry’s experimental artists with its new partnership with singer Teddy Swims. The Grammy Award-nominated “Lose Control” singer will serve as Kay ...

Kay Jewelers, the jewelry retailer owned by Signet Jewelers, is revamping its brand to engage a younger generation of shoppers, according to a press release. The overhaul includes a new ad campaign ...