Sanrio, the leading Japanese kawaii brand, launched its Valentine's Day 2025 collection for fans of Hello Kitty, Kuromi and ...

In recent years, Japan's kawaii culture has exploded in popularity. WSJ's Eric Bellman speaks with author Manami Okazaki about how cuteness has gained a global fanbase.

At the Japanese sports fashion brand's Regent Street store in London, the designer has curated an immersive exhibition that replicates a teenage girl's bedroom. Slots to see the free exhibition in ...

The fashion world is about to embrace a wave of charm and creativity with the introduction of a new clothing brand, Kawaii. Inspired by the Japanese concept of “cuteness” by the creators of Hello ...

In Japan, ‘cute’ is a big deal. Their own word for it, kawaii (“ka-why-ee”), is more of an ethos than an adjective. Shops and billboards are filled with big-eyed fluffy figures.