KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.

And linked to these needs are visibility, accuracy, productivity, and time efficiency. This well-timed report lists 10 KPIs that will help AP teams measure and improve key areas of focus. Here are two ...

In this context, the use of KPIs and the integration of the Six Sigma methodology are powerful tools for overcoming these ...

Key performance indicators. Lead capture. Performance metrics. Whatever you call the information or the processes for capturing it, assessing the benefits of exhibiting at tradeshows is essential. But ...

What are some good, bad and ugly ways to measure how your security and technology leaders are doing? More important, how do you measure and improve your own growth as a CISO?

No need!Join tax expert Mark Chapman to learn how to tackle your taxes like a pro, watch now! Operational metrics and key performance indicators (KPIs) are two distinct measures that play a vital role ...

Yes, tradeshows are one of the best ways for companies in the healthcare industry to engage with prospects and guide them into a sales funnel toward becoming customers. However, you’ve got to be ...

Having a structured framework, with clearly defined goals and corresponding KPIs, is a vital first step. It will set the tone for subsequent measurement efforts, and enable you to hone what's truly ...