In Jaguar’s case, though ... As general design trends moved away from 3D to flatness, many car logos followed suit. In 2017, Audi flattened and de-chromed its famous four rings, and Toyota ...

which carried a roaring Jaguar’s face and the lettering above it, and the 3D leaper emblem that used to adorn the bonnets of older models. On the decision to do away with much of the past ...