Managing director Rawdon Glover claims the brand “could never have” expected the scale of response it received upon launching ...

The most notable example has to be Jaguar, whose airy new look seemed ... sales might inspire marketing execs to embark on a full rebrand, there is another way. "A brand refresh and a rebrand ...

The luxury automaker, which faces 25 percent import tariffs, said it was halting shipments in April as it addresses the new ...

Part of the risk Jaguar is undertaking is the admittedly fun, loud color options cryptically hinted at on the site. The Type ...

Jaguar is undergoing a major and much ballyhooed brand reinvention, heralded by a bizarre promotional campaign that culminated in the reveal of the Type 00 concept car. That vehicle marked a ...