According to Pearce, Mazda decided to change its logo after 28 years to create a look more friendly to the smartphone era.

ICONIC sports car maker Lister – which has been around for some 71 years – has announced it’s pausing all of their future ...

In an audacious rebrand, Jaguar unveils the Type 00 in Miami, an electric concept car that upholds the British automotive ...

The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.

The British car manufacturer set out to create something “bold, dramatic and fearless”. As THE FACE found out when it joined ...

Midlands car-maker Jaguar Land Rover has reported record third quarter revenue figures as the firm's electrification plans ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

Jaguar Land Rover (JLR) has revealed its pre-tax profit reversed by more than £100m during its latest quarter despite a rise ...

As the car world lost its mind over Jaguar’s Type 00 reveal, I concluded Jaguar had no choice but to do something radical.

JLR has announced a £65 million investment to give more buyers the chance to make models like the Range Rover more unique.

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...