Jaguar created more shock waves by releasing a rebranding teaser ad featuring androgynous models in vibrant outfits and provocative poses in a video notable for its lack of any reference to cars.

Jaguar’s bold rebrand is an amped-up version of a strategy ... when the first-ever Jaguar car hit the market. Throughout the 20th century, the company experimented widely with form and ...

Jaguar sales have nosedived by more than a quarter in the last year ahead of the legendary British car marque's dramatic 'woke' rebrand. The company was mauled for ditching the iconic 'growler ...

Jaguar's recent rebranding campaign, unveiled alongside its controversial Type 00 concept, was designed to signal a new era for the storied automaker. But behind the scenes, not everyone was on board.

The decision to entrust the rebranding to Accenture Interactive ... At the Miami launch event, the debut of Jaguar’s concept Type 00 cars with angular and aggressive designs in bold colours ...

This approach prompted backlash online, with figures like Elon Musk questioning Jaguar’s priorities, asking, “Do you sell cars?” The rebrand has been described by Jaguar as a bold and imaginative ...

Jaguar’s bold rebrand late last year spurred significant ... At Drive, Tom covers automotive news, car reviews, advice, and holds a special interest in long-form feature stories.

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.