The It cosmetics your skin but better CC cream (£29.20 ... The brand has since launched a foundation version of the formulation, levelling up coverage and staying power – and it’s reduced ...

Whereas It Cosmetics sits firmly in the mid-luxe category ... Keep reading to discover what our tester thought of the foundation in more detail. When testing this foundation alongside the CC ...

What is the best It Cosmetics foundation? It Cosmetics is a beauty brand founded in 2008 by American entrepreneur Jamie Kern Lima. The “IT” in the name stands for innovative technology — the ...

They also make amazing blendable foundation and concealers, and are super easy to color match to your skin. Right now, IT Cosmetics CC+ Cream Illumination SPF 50 w/ Luxe Brush bundle is just $40 ...

With the launch of the IT Cosmetics CC+ Natural Matte Foundation, that's become a reality for thousands. Touted as one of the top makeup launches of the year, it's an incredible value in a four ...

Simply buff it on with a dense foundation brush and blend outward. IT Cosmetics Your Skin But Better CC+ Cream with SPF 50+, ...