iSpot, the cross-platform TV ad measurement company, has announced today the appointment of seasoned industry veteran, Steven Millman as their Chief Scientist. Millman brings a wealth of experience to ...

Across the first three months of this year, according to iSpot.TV, drugmakers have spent a combined $729.4 million to air commercials for the top 10 brands, up from $567.3 million in the first ...

Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...

Clorox is suing the maker of Lysol for false advertising and telling its competitor to come clean on its ads. Looking for a pro?🔎 What to know 📋 How to talk money 🤑 💸 to your 📩 ...

Clorox (CLX-0.13%) has been far from a boring household cleaning company as of late. In the second half of 2024, Clorox is up 21% -- a red-hot run that is even better than Nvidia during that period.

Clorox Co. raised its annual profit guidance after increased advertising helped the bleach maker fully regain the market share that it lost when a cyberattack disrupted production last year.

In addition to its disinfectant wipes and bleach, Clorox owns Glad trash bags, Pine-Sol cleaner, Brita water filters and Burt’s Bees, which is headquartered in Durham.

Clorox has confirmed that a September 2023 cyberattack has so far cost the company $49 million in expenses related to the response to the incident.

“In FY24, the company expects to incur approximately $50-$60 [million] ($38-$46 after tax) of costs related to the cyberattack,” Clorox said in its SEC filing. It added, “The Company has not ...

In its TV Transparency Report for 2023, iSpot said the increase in impressions was the result of more streaming commercials and linear networks adding more commercials per hour.. After years of trying ...

Shoppers are seeing shortages of some familiar household products, from cleaners like Clorox and Tilex to Burt's Bees balms and Glad trash bags, as The Clorox Company tries to recover from a ...