Kumar R. Sarangee, Associate Professor of Marketing, presents the essential investigative questions that you should ask yourself when conducting market research. One of the most important and obvious ...

Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as ...

Market research is when designers and businesses gather important information about the needs and preferences of people who might use their products. They will use this to plan new products or ...

As far back as the 1960s and ’70s, Chicago Booth’s marketing faculty pioneered a quantitative approach to marketing research, using consumer data from newspapers and retail data from stores to gain ...

“Market research uses data to create insights that lead society and businesses to make important decisions,” Melanie Courtright, CEO of the Insights Association, a professional organization ...

Students now have a designated area to complete call-center research. The new facility includes a conference table to discuss findings and workstations to collect survey data and compile reports. All ...