Sir Martin Sorrell emphasised the transformative role of AI in advertising. He called for automating media planning, stating that algorithmic solutions would improve marketing effectiveness. Sorrell ...

The India Brand Conclave 2025 session focused on the role of major cricket events on linear television, connected TV and mobile and how they cater to business objectives across the funnel ...

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

In Africa’s economically diverse and highly competitive market, building customer loyalty has never been more important for businesses. The continent’s consumers are highly price-sensitive, driven by ...

We recently compiled a list of the 12 Stocks That Will Double in 2025. In this article, we are going to take a look at where ...

UM, a global media agency network of IPG Mediabrands, has launched its new ‘Full Colour Media’ proposition and philosophy.

In this article, we discuss 10 AI news and ratings too important to miss.

In the rapidly shifting landscape of artificial intelligence, the recent market developments have raised important questions ...

Learn more about whether AppLovin Corporation or Oracle Corporation is a better investment based on AAII's A+ Investor grades, which compare both companies' key financial metrics.

In this article, Sojern’s Noreen Henry, Chief Revenue Officer at Sojern, will discuss the top digital marketing trends in the ...

The Variety & Adobe The Future of AI Filmmaking panel at Sundance featured a conversation about how AI is being used in ...

In 2025, the AI landscape is undergoing a transformative shift, expanding into two critical new layers: the application layer ...