Mats Bredborg, head of customer cluster utility at Volvo CE, shares how storytelling, bold marketing and a relentless push ...

As the Web3 ecosystem expands, public relations are becoming correspondingly more complex. The Indian PR agencies stand tall ...

McVitie’s is celebrating 100 years of its Chocolate Digestive, but being the original or biggest brand in a category doesn’t ...

Brands are leveraging behavioural data and real-time analytics to achieve maximum engagement; calculate ROI from ...

WhatsApp revolutionizes group conversations with its latest Threads feature, promising to transform how users interact in ...

Brands often falter in choosing the right influencer marketing agency, influenced by personal recommendations rather than ...

As modern brands seek faster, more reliable ways to engage with customers, Spinning Disk Technology LLP is at the forefront of India's messaging evolution. Known for its secure and scalable WhatsApp ...

For executives looking to elevate their customer experience strategy, integrating communications into the core customer ...

Campaign Indonesia speaks with Mondelez International executives about the Oreo Space Dunk campaign, which launched Oreo ...

In a bid to regain cultural relevance and user trust, BHIM 3.0 ditches cashback clichés for emotional storytelling—and aims ...

ARI has announced details of the next stage in its ESG evolution with the launch of a revised 2025-30 strategy under the title ‘Journey with Purpose’.

In an age where consumers are constantly bombarded with information, achieving clarity and focus in communication has become more important than ever. Minimalist email design has emerged as an ...