The consequences of an abbreviated or disregarded discovery can result in generic, forgettable brand messaging or messaging ...

It’s no surprise that communication is key, and in order for your brand to create meaningful connections, it needs to be clearly heard. Through a set brand voice and tone, your audience can get ...

Brands must not underestimate the importance of voice. ... Steve Martin is founder and director of Eat Creative, a branding and communication agency based in Tokyo. West will be the first ever ...

Repetition is part of creating brand awareness. If the customer sees the communication from the company a number of times, there is a higher chance of making the sale. Expressing Competitive Advantage ...

Successful business leaders are master communicators, whether in oral or written form. The digital age has transformed how businesses communicate with consumers, vendors and partners. Written ...

At IPRCCCA 2021, a panel of industry experts shared insights on the interdependence between marketing and communication in the PR industry.

A brand that instils confidence, reduces perceived risks, offers consistent quality and transparent communication to lay a solid foundation of trust over time, which is undoubtedly the secret weapon.

When it comes to running a business, it is important to bear in mind the stiff competition that you face no matter what sector you are in. With this in mind, you need to try and make your business ...

It is not about what you have communicated, but what they have understood and perceived through your communication,” explains Anil Mathews, CEO, Mathewson Brand and PR Consultants. Explaining what a ...