When no one was looking, Ikea, the world’s largest furniture retailer, launched a new logo. The change can be tough to spot by the naked eye. In fact, it went largely unnoticed until spotted by ...

On Medium, Freytag Anderson creative director Daniel Freytag says that the main objective of the new logo was to more firmly connect it with the IKEA brand. The designers decided to keep the color ...

The company has just unveiled a new logo that, it hopes ... to notice the differences between Ikea’s new and old looks. "We wanted to maintain the unique characteristics of the original iconic ...