Ikea's Blahaj toys are hugely popular online, where people post memes and videos showing them doing "human" things. Screengrab/Weibo 2022-03-23T14:04:45Z ...

IKEA stuffed shark BLÅHAJ in front of an inset of the transgender flag, a symbol of the transgender community. The toy has become an unexpected "trans icon" thanks to online popularity.

Swedish retail giant Ikea has launched a series of brilliantly bonkers spots featuring a well-known soft toy shark to promote small living spaces.

The character Blahaj portrays a real estate agent that specializes in small spaces. In the clips, Blahaj sets out his vision for the tiny apartment with the help of a member of the Ikea interior ...

Ikea Is Offering a Mini Apartment in Japan for Less Than $1 a Month. ... To promote the property, Ikea is using the character Blahaj, a shark who is a real estate agent.

Blahaj fans are so dismayed that there's even an online petition on Change.org in hopes of getting Ikea to change their mind. At the time of writing, the petition has 4,536 signatures.

These stuffed sharks, an IKEA product known as blåhaj, plural blåhajar, were waiting to be distributed to students. A gaggle of roughly 30 students stood around the heap of sharks, craving to take one ...