IKEA will be enhancing the shopping experience with new augmented reality features in its mobile application for the 2014 catalog. This August, IKEA will be rolling out its print version of the ...

To launch its PS collection, IKEA used an augmented-reality application that lets users see how furniture pieces would look in their homes. Consumers are encouraged to download the application via ...

Great Lakes Institute of Management's research chairperson explains how the tech is revolutionising marketing with immersive ...

Ikea is trying to take some of the guesswork out of buying new furniture, and the company has turned to augmented reality for the solution. Say you're browsing Ikea's 2014 catalog. Once customers ...

For many years now, augmented reality has been positioned as a transformative ... and immersive ways to engage customers, from IKEA’s room-scanning app that visualizes furniture in a home ...

What happens when you add a transactional layer to experiential marketing? Adriano Lombardi of Momentum Worldwide explores ...

Furniture store Ikea's app allows customers to place its furniture in their homes using AR to see what furnishings would look like before they are bought. WATCH: What is augmented reality?