To help those still in the early phases of writing web content (a.k.a. the phase of confusion and panic), here is a basic checklist to go through before publishing work. Every sentence will ...

Creating content for your audience involves much more than sprinkling the right keywords throughout your website. To truly resonate with potential customers and drive conversions, you need to unde ...

In theory, it should be uncomplicated to produce scannable, simple, easy-to-read web copy. The reality: writing web content is rarely a simple task. Web content needs to be accessible to anyone who ...

Although quality content has always been crucial for ranking ... Readers decide within seconds whether to stay on your website or bounce, and a weak opening means lost engagement.

But for busy business owners, generating content regularly can be a hardship, especially if you don’t know what to write about. So I asked some content-generation experts offer their advice on ...

If you struggle with not knowing when to stop a sentence, write shorter sentences ... If you’ve ever gone on a wonderful website called Twitter, you’ll notice one thing very quickly ...

How do you write one? Why are title tags important ... The title will also likely be pulled in as the anchor text when sharing on other websites and social media channels. However in most content ...

The third one (from Microsoft) is an excellent example of how to write a press release that will ... The release (which came with a bunch of print-ready and web-ready photos of the launch) is ...