Adhip Ray, is the founder of WinSavvy, a digital marketing consultancy for startups and professional service providers.

Marshall and her team said they’ve been keeping an eye on the impact of tariffs since they were first proposed. She predicted ...

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

Imagine a world in which the data can be predicted long before a customer even gets a chance to behave that way, a world in ...

Email is inarguably a top marketing channel for communicating and connecting with customers and prospects—and converting those prospects into paying customers. Considering that there are myriads of ...

In a fast-paced, hyper-connected world, marketing as we knew it a decade ago has evolved into something far more intelligent, ...

Learn how to create a Shopify store in just X simple steps. Set up your store, customize, and launch with ease to start ...

Construction on a roughly $70 million renovation of the West Side Market is set to start in mid-May, and new images show what shoppers and vendors can expect.

WSAZ's Andrew Colegrove is at Pikeville's Hillbilly Days as the event kicked off Thursday. The incident happened on Tuesday, April 22 just after 8:00 p.m. along State Route 93. The shooting took place ...

Now, more American adults use mobile devices than traditional computers when searching for local products and services. Geolocation is a marketing method that seeks to use mobile technology to push ...

The second-largest farmers market in Washington state is in downtown Olympia. Here’s how to enjoy it without breaking the ...

App marketing can include various tactics such as app store optimization (known as ASO), social media marketing, influencer marketing, mobile advertising, and email marketing. By implementing these ...