For Mattel, it is a strategic step in extending Hot Wheels’ cultural relevance beyond the toy aisle and into lifestyle spaces ...

French fashion house Maje has shifted into high gear with an adrenaline-fuelled collaboration with the global brand Hot Wheels – an iconic symbol of both automotive and pop culture. The result?

2 Jun 2025, 16:35 UTC · By: Dragos Chitulescu / The first special Hot Wheels collectible for June is coming, and you can have it for $27. Mattel listened to the people when creating this one!

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said ...

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

Head to the Mattel Creations website to check out the entire Hot Wheels X Kenny Scharf collection for yourself.

SPOKANE, Wash. – Hot Wheels Monster Trucks Live™ Glow-N-Fire is teaming up with Spokane Angels to celebrate Bigfoot's 50th birthday while raising awareness for foster care during Foster Care ...

The Hot Wheels x Kenny Scharf Custom T-Bird retails for $35 and will be available soon. They launch at Mattel Creations at 9:00am Pacific Time on June 9. Also coming soon is a run of 100 examples ...

The Hot Wheels x Maje spring/summer 2025 collection showcases premium design innovation, targeting the rise of female empowerment in motorsports and modern fashion culture. Rooted in Hot Wheels ...

Whether you’re into scale-model collecting or just appreciate when the toy aisle delivers something genuinely cool, there’s a new Hot Wheels release worth keeping an eye on. If you’re a ...

The Hot Wheels Stunt Show is a brand new event cooked up by Mattel and the geniuses behind live entertainment at Live Nation. Earlier this year, Hot Wheels Monster Trucks Live thrilled fans across ...

A new Hot Wheels set is about to drop, and it’s going to make the Honda boys jump out of their shoes. Rightfully so, to be fair. This new box set is flippin’ sweet. It combines both Hot Wheels ...