Understanding product differentiation and the difference between horizontal and vertical differentiation can help small business owners devise a solid strategy for developing and marketing their ...

Vertical differentiation involves the installation of a "chain of command" among employees and managers. Horizontal differentiation separates workers by their assigned tasks, such as accounting ...

Citations: Dewar, Robert, Jerald Hage. 1978. Size, Technology, Complexity, and Structural Differentiation: Toward a Theoretical Synthesis. Administrative Science ...

Product differentiation distinguishes one company's products or services from its competition. Successful product differentiation leads to brand loyalty and sales. A product differentiation ...

Greenstein, Shane, and Garey Ramey. "Market Structure, Innovation and Vertical Product Differentiation." International Journal of Industrial Organization 16, no. 3 (May 1998): 285–311.

The three types of differentiation are horizontal, vertical, and simple. Price discrimination markets the same products at different prices, based on age, financial need, or geographic region.

shows that vertical brand differentiation (being perceived as better) is associated with lower pay, whereas horizontal brand differentiation (being perceived as different) is associated with ...