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The owner of CBS and Comedy Central will utilize a new product from media-measurement company iSpot ... to commercials, also known as “attribution,” is seen as critical. As the linear TV ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

Even with the onset of streaming, many advertising executives would argue there’s still no better way to sell a product than through a widely seen TV commercial. It’s why spots at the Super ...

KARACHI: Honda Motor Company has announced plans to introduce Hybrid Electric Vehicle (HEV) models in Pakistan, marking a significant step toward sustainable mobility in the country. The ...

J&J, meanwhile, spent $32.6 million to air a quartet of Tremfya commercials ... capitalized on the March Madness hype, as iSpot reports that the top TV program by spend for both of the leaders ...

Did my campaigns actually work? That last question is a tricky one. And only large brands typically have the budget for detailed post-campaign reports, according to Stuart Schwartzapfel, EVP of media ...

Add a description, image, and links to the tv-commercials topic page so that developers can more easily learn about it.

Honda is recalling more than 2,000 accessories heaters for an issue that could cause fires. The company advises owners to stop using the heaters immediately and contact an authorized dealer to ...

Honda Pilot 2016-2022 Quick Drive 03:18 Bigger, more powerful, and more upscale, the third generation Honda Pilot packs minivan-like utility into a SUV-shaped package.