and Hasbro is trying to do that in a somewhat futuristic way. The company is releasing a $120 robotic dog toy called Proto Max as part of its FurReal Friends line of animatronic pets that children ...

Stepping straight out of some sci-fi movie, Hasbro has released its latest FurReal pet into the wild at the London Toy Fair. Called Macaw, the Parrot which talks, dances and reacts to commands is ...

Hasbro's revenue in the first quarter was hurt by slack demand for its girl's toys, including FurReal Friends fuzzy animatronic animals. But in a call with analysts, CEO Brian Goldner said first ...

Nicole Curran, a toy fair demonstrator, pets "Butterscotch My Furreal Friends Pony" at the Hasbro showroom in New York. (Associated Press / The Spokesman-Review) NEW YORK — If children didn’t ...

of course), the FurReal Friends Cuddles My Giggly Monkey Pet is not going to serve as an appropriate substitute. Hasbro's stuffed Furreal Friend comes with the same eerie feeling the Wicked Witch ...

So even as Goldner builds Hasbro Studios, he's investing heavily in basic research and development and marketing to revive old toys and build up more recent ones such as FurReal Friends and ...

This is, after all, supposed to be a toy for kids. But what's next? When Hasbro gets around to improving its FurReal Friends line, will its cats need simulated cat food and, therefore, a simulated ...

Cute faces, soft fur, and countless characters have always attracted kids to plush toys, but FurReal Friends add even more excitement with interactive reactions. These adorable toys perform ...

Just in time for Easter, little fashionistas will love to take their pet on-the-go with the Furreal Friends Teacup Bunny ($20), an adorable, furry friend that realistically responds to touch.

FurReal Friends are an excellent way to introduce the idea of caring for and interacting with a pet, thanks to lifelike sounds and movements that can be triggered by simple actions like a wave of ...