The global hard seltzer market is projected to reach a valuation of USD 22.6 billion in 2025. Fueled by a robust consumer ...

The Watertown Main Street Program invites beer lovers and seltzer enthusiasts alike to raise a glass at the highly ...

Global spirit makers are staring down a sobering cocktail of challenges as tariffs and brand boycotts threaten to exacerbate wider shifts in drinking habits.

Founder Ray Biebuyck set out to take back the phrase “girl beer” by mocking the concept and to speak to a growing consumer ...

Truly Hard Seltzer Rolls Out New 8% Alc. Unruly Lemonade with a “Lemonade Stand-Up" Brand Brings Billy Eichner Back to the Streets of NYC to Give Fans a First Taste of Truly Unruly Lemonade Hard ...

Among Gen Z adults aged 21-24, 55% report they’ve tried hard seltzer, and 23% intend to. Take Our Poll: Are you a fan of hard (alcoholic) seltzer drinks? Additional CivicScience polling shows ...

Hard seltzer rose to prominence before the pandemic and has seen increased interest since. The latest CivicScience data show that 46% of U.S. adults 21+ have tried it, a seven-point increase since ...

While hard seltzer is no longer at its peak of popularity, experts believe this alcoholic beverage category is here to stay. Photo credit: Adobe Stock. The word “launch” rarely applied so well to a ...