John Hancock Financial wants the world to know it’s more than just an insurance company, so it’s launching an advertising blitz to promote its mutual funds and taking on the likes of Putnam ...

John Hancock Funds had a $9.2 billion record sales year in 2010. Now, the mutual fund complex wants more. It's launching its first major advertising campaign that showcases its expertise in ...

John Hancock has long engaged in brand advertising, but the “Who Knew’’ initiative is the first time that ads have focused specifically on the firm’s mutual funds.

“Life Comes Next stays true to John Hancock's advertising legacy of authentic depictions of real life situations, while at the same time reflecting today's reality that many are watching TV with their ...

John Hancock Funds, which plans to launch a total of 10 GMO Funds--some adopted, some newly opened--is going full tilt with advertisements in trade publications. Hancock Launching Slew of Ads For GMO ...

Investments for the Opportunities." Beginning today, Hancock proclaims: "The Future is Yours." Like Travelers, the ads seek to put a new face on Hancock since it was bought out by Manulife ...

Hartstein said Hancock designed the ad to highlight Keefe’s long-term record, despite a blip in the fund’s performance during a period when Keefe left the firm. The headline reads ...