After selling millions of soft plushie toys and gaining a cult-like following, Squishmallow is launching a new pillow line with the brand's signature cloud-like comfort.

Squishmallow-Filled Bed Pillows? Yes, They’re Real & They’re Getting Rave Reviews at Target. by Taylor Lane. Plus Icon. Taylor Lane optional screen reader Taylor's Most Recent Stories.

Each Squishmallow toy comes with a character hang tag, which details its name and its story – in the case of Halley, for instance, it would mention its intergalactic travel ability.

Furry Friends: Jojo looks for her forever retirement home . Squishmallow is a playful boy who is seven months old. He’s friendly and loves being around people; he has never met a stranger.

Each Squishmallow toy comes with a character hang tag, which details its name and its story – in the case of Halley, for instance, it would mention its intergalactic travel ability.

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Squishmallows have long been revered for their soft, squishy texture, and now the brand is bringing that comfort to full-size pillows. The SquishPillow comes with a pillowcase that mimics the toys' ...

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Teens Say This $10 Squishmallow-Themed Lip Gloss Gives ‘Very Pretty Pink Tint’ to Lips. by Maggie Clancy. Plus Icon. Maggie Clancy optional screen reader Maggie's Most Recent Stories.