After selling millions of soft plushie toys and gaining a cult-like following, Squishmallow is launching a new pillow line with the brand's signature cloud-like comfort.

Squishmallow-Filled Bed Pillows? Yes, They’re Real & They’re Getting Rave Reviews at Target. by Taylor Lane. Plus Icon. Taylor Lane optional screen reader Taylor's Most Recent Stories.

Squishmallows have long been revered for their soft, squishy texture, and now the brand is bringing that comfort to full-size pillows. The SquishPillow comes with a pillowcase that mimics the toys' ...