Marketing mavens from film, TV, digital, fashion and gaming gathered Thursday for Variety's Entertainment Marketing Summit, ...

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

Women’s sports are soaring but how best to grasp a space rippling with seismic commercial opportunities & history-making ...

On Wednesday, April 9, China announced a new 50% tariff on U.S. exports in response to tariffs by the U.S. on incoming goods. The economic conflict initiated by President Donald Trump has already ...

Kohli's alignment with Agilitas marks a pivotal moment in India's sports business landscape. As the brand prepares to enter key markets like the US and UK, it is poised to become a prominent ...

Allied Global Marketing (AGM) picked up the Grand Prix at the annual APMC Star Awards which were last night (April 10) in Dublin. AGM picked up the top award for its work with Heineken Ireland and its ...

"It is happening everywhere. It's a crazy world, right? Everything happens all around the world, not just in sport. Nobody is away from that. "I know it's happened sometimes in our club but it's ...

the leading provider of marketing success and customer data intelligence solutions, today announced it has completed the acquisition of Litmus, the leading global provider of email optimization ...

"Field X Fashion is an important way to engage and thank our global consumers and sports fans spanning 190 countries worldwide by sharing the rich heritage and events that define U.S. Polo Assn.," ...