The Wine Marketer’s Radar is free to watch or listen, with new episodes released weekly across all major platforms and at ...

Ogilvy’s global client lead on Unilever and managing director of WPP@Unilever David Dahan (pictured) has taken on an expanded ...

Meet the judges of The Drum Awards, which celebrate the best in brand-building and creative strategy. Our Judge of the Day ...

Grayscale Investments, the world's largest crypto-native asset management platform, today announced the appointment of Ramona ...

GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...

Omnicom Media Group (OMG), the media services division of Omnicom, is bringing its global influencer marketing capabilities ...

As the company continues its C-Suite restructuring, Audacy has promoted Jenny Nelson to Chief Marketing Officer.

Global Marketing Strategy课程的老师David Harvey 是来自华威大学的资深教授，他是学术领域的资深大拿，也是行业实践的先锋。他的授课深入浅出，充满智慧与启发。每一次课堂，都如同一场思想的盛宴，让我不仅收获知识，更学会如何以专业的眼光审视世界，开启了 ...

1. You didn't choose the right audience One of the biggest mistakes companies make with their global marketing is that they think of the world as an extension of their home market. How much time did ...

My team at Google (Global Marketing Strategy & Operations) is still hiring! We work closely with the CMO and executive team to drive Marketing’s strategy, lead annual planning, and solve some of ...

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...