Your small business has grown to the point that you're ready to create a sales and marketing department – it's a smart move, as there is much overlap between the two functions and they will ...

Sales and marketing teams are expected to take the biggest hit. In April, Microsoft had informed employees it would be ...

Gaming influencer marketing is maturing, with platforms developing distinct roles in campaign strategies and marketers ...

The House of Representatives and the Senate have both proposed changes in the reporting thresholds for Form 1099-K and Form ...

Traditionally, sales and marketing teams have a strained, disconnected relationship. Sales teams blame marketing for delivering low-quality leads, whereas marketing blames sales for failing to close ...

One of the questions in this field is how to sell things in an ethical way. What Is Ethical Sales and Marketing? Ethical sales and marketing, or simply ethical marketing practices, isn't really a ...

With passion, purpose and poise, LVCVA professionals like Vice President of Destination Sales Rebecca DeLuca bring their ...

Offers like BOGO deals, coupons, and sales events are becoming ... So, we’re bringing our messaging and marketing strategy back to the basics. While the gig economy experienced a lull post ...

The reality is that most customer journeys involve multiple teams, each with different motivators and goals. Marketing seeks engagement and awareness metrics, whereas Sales pursues revenue targets.

Seven West Media’s chief commercial officer, Henry Tajer, has been moved on just five months into the role.Effective from the ...

Woolen Irish tricolour balaclavas, as famously sported by band member DJ Provai, were on sale at last night’s gig in Dublin’s ...

Hiring a junior marketer to lead GTM? You’re not being lean — you’re betting against growth. Here’s why it rarely works. The ...