The new Owala Boo-Ya 32 oz FreeSip Water Bottle design will drop online on Sept. 24 at 12 p.m. ET for $38. While at first glance, Boo-Ya design is unassuming with its ghost outlines and green ...

Instead, water bottles have become a form of fashion ... And according to Owala’s instagram, “This glow-in-the-dark ghost bottle won’t be around forever,” so no one’s quite sure if ...