Most consumers would choose brand-name beverages over generic or store-brand beverages, according to the September 2023 Consumer Food Insights Report. The report further indicates that consumers make ...

The choice between generic and brand-name drugs represents a significant intersection of healthcare quality and affordability, affecting millions of patients nationwide. Recent studies indicate ...

A brand name medication and a generic medication are, by default, essentially the same thing. All the parts of it that give you a benefit are exactly the same. They've undergone the same testing ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales ...