After its new logo was panned on social-media sites, Gap has decided to ditch the design faster than a supermodel can say "auf Wiedersehen." Anne Dujmovic was a senior editor at CNET. Her areas of ...

The new logo will be featured in the holiday advertising campaign, he says, and be part of a larger 2011 rebranding. “But before the launch goes any further we’re going to see what other ideas ...

This new Gap logo, ironicly, belongs more to financial institution than a clothing retailer. ISO50 launched a contest for alternative new designs, and within 24 hours received dozens of results, ...

Only a mocking fake Twitter account, a fake Gap logo generator called Craplogo, a Twitter and Facebook avatar campaign, a failed logo crowd sourcing project, unflattering comparisons to MySpace ...

Ironically, the new logo is actually closer to Gap's original logo, seen here on its first store in San Francisco in 1969, than the one it replaced. Related: ...

The original Gap logo is classic and iconic. By changing it.. you've completed destroyed what it took 20+ years to build," one Facebook user says on Gap's page on the social networking site.

The Gap had most likely decided to retire their widely-recognizable logo of over 20 years some time ago. What the company probably didn't anticipate was the general backlash its replacement would ...

This is the old Gap logo. (Thanks to Jordan Ellenberg for the reminder.) Why are people nostalgic for the dull, totalitarian, khakis-will-conquer-the-world Gap emblem of the ‘90s?

Gap's Facebook page (which still shows the old logo, splashed repeatedly across the site) already shows more than 1,000 responses to the change since the news was posted Wednesday evening.

Clothing company Gap Inc. changed its logo earlier this week. Gone are the white capital letters in a blue square. It now has black letters with a small blue box behind the "P." Ad Age compared it ...

Gap is bringing back its classic Tik-Tok famous brown logo hoodie. Gap As the old saying goes, "what goes around, comes around," and that certainly seems to be the case for one of Gap's classic items.

Starbucks today rolled out a new logo, which drops the words Starbucks and coffee from its iconic, seafaring image. Deal Journal detects the distinct aroma of trouble.