The Gap (GPS) logo saga has a final, unexpected twist: The "old" logo that was recently restored to its rightful place after a widely panned redesign has itself been slightly redesigned.

the Gap caved to consumer backlash and restored its trusted blue-block design. View other logo redesigns gone wrong. Never mind. Less than a week after the clothing giant remade its iconic clean ...

What do you think? Did Gap provide a smart response to a public outcry, or was it a clever marketing plan with an intentionally bad logo redesign? Leave a comment with your thoughts.

Gap's low-end retail sister, look like a luxury brand by comparison. Tagline readers are familiar with this cycle by now: Logo redesign = wave of revulsion from design prigs. This is the Catch-22 ...

San Francisco-based clothing retailer Gap Inc. has rolled out a new logo for its flagship Gap brand online and the switch is drawing heavy criticism from consumers. The traditional navy blue ...

That’s the truth: The website ISO50 has almost 200 entries in its Gap logo redesign contest. We’ve made our feelings clear about companies crowdsourcing design. Most of the time it doesn’t ...

Scott Hansen at iso50.com has created an unofficial Gap logo redesign contest that has already received over 185 entries. Update: Gap president Marka Hansen posted a blog explaining the company's ...

Good (?). It seems, though, that in the wake of the October Gap fiasco, the act of logo redesign needs a re-branding of its own. AdWeek, in an interview with Terry Davenport, Starbucks’s senior ...

Tinkering with a beloved logo can be dangerous, a lesson Gap (GPS) learned this week when it introduced a new look that's garnering nearly universal criticism. But the clothing retailer's response ...

The new Gap design didn’t capture that sensitivity.”When should businesses consider logo revisions?Logo redesign should relate to two key issues, Girvin says. One is when “the very strategy ...