Awareness/Attention, Interest, Desire/Decision and Action, or AIDA, describe the four stages that make up any sales funnel. Awareness—also called attention—is the stage your targeted customers ...

In this guide, we'll be covering one of the most proven and useful models: the AIDA funnel. AIDA is great because you can easily apply it to many different strategies, channels, tools, products ...

This funnel has several stages, including awareness, interest, desire, and action (AIDA), aimed at boosting sales. Understanding the AIDA model of the sales funnel can play a pivotal role in ...

A favorite topic in marketing textbooks, the AIDA model, Awareness ... Desire and Action” superimposed over the familiar funnel graphic — always narrowing the journey from broad awareness ...

The AIDA formula and its variants are the basis ... It’s an inside-out process that assumes buyers move sequentially through a “funnel” or “pipeline.” Frank V. Cespedes is a senior ...