Freedent, Wm. Wrigley Jr. Co.`s top-selling gum that won`t stick to dentures, is going sugar-free. By introducing a sugar-free version of Freedent to selected Southern markets shortly, the Chicago ...

After watching Wm. Wrigley Jr. Co. dominate the gum market for denture wearers with its non-sticking Freedent, rival Warner-Lambert Co. has decided to do something about it. Warner-Lambert ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...