The battle between the Ford F-150 and Chevrolet Silverado is headed for a cage match. Chevrolet is escalating the always-hot pickup wars this week with a social-media campaign that takes a swipe ...

General Motors ignored a request from Ford Motor Co. and ran a humorous Chevrolet truck ad during the Super Bowl that takes a slap at Ford. The ad shows a group of men who have survived a world-des… ...

Chevy Silverado revives ads against Ford F-150, 'it's not an attack' New Chevrolet Silverado ad campaign is the latest in a long, sometimes testy rivalry between General Motors and Ford over who ...

Ford cries foul on Chevy 'apocalypse' ad By Peter Valdes-Dapena @PeterDrives February 6, 2012: 11:24 AM ET Apocalypse Super Bowl ad causes a tiff between GM and Ford, the two biggest-selling truck ...

Chevrolet has a new ad campaign designed to crush Ford. Literally. In it, Chevy takes aim at the Ford F-150's aluminum bed by dropping an 825-pound load of landscaping stones into it, which ...

General Motors took dead aim at the Ford F-150 during the Super Bowl by airing a spot for the Chevrolet Silverado. The ad featured a post-apocalyptic scene where only Silverado owners survived the ...

In response to a Super Bowl ad for Chevy trucks, Ford has sent letters to both GM and NBC asking that the $7 million ad be pulled from the air during the game, Jalopnik.com reported.

Chevrolet continues its onslaught of Super Bowl ads released before this Sunday's big game, clearly hoping that volume plays in its favor when the points are tallied by marketing analysts on Monday.

The Silverado and Ford's F series are among the best-selling light trucks in the U.S. Ford sold 585,000 F series trucks in 2011, and Chevy moved about 415,000 Silverados, according to data from ...

Chevy aired a Super Bowl ad suggesting that its Silverado would survive the Mayan apocalypse and Ford trucks wouldn't — despite Ford calling for the ad to be pulled. So far, the world hasn't ...

Aluminum Turned Out to Be a Smart Move, After All. When Ford switched from steel to aluminum alloy for the bodies of its F-150s — the frames are still steel — Chevy launched an ad campaign ...

As American-made vehicles may stand to benefit from looming tariffs, Ford is calling out its competitors for making fewer ...