Beverage sleeves with the city of Florence’s new logo sit out for guests to take home following a reveal at the Shoals Community Theatre, Tuesday, Jan. 25, 2022, in Florence, Ala.

FLORENCE, Ala. (WAFF) - The City of Florence has a brand new logo and slogan. In a Facebook video, the city unveiled both the logo and slogan to the public. In August 2021, the Mayor and Council set ...

Florence's New Logo: Crowdsourced Design That's Bad for Design. The Italian city held an open contest to rebrand itself—with mediocre results. By Steven Heller. Florence. March 20, 2014.

The Florence City Council voted 3-3 on a proposal to cancel all contracts with the firm that came up with its controversial new logo. A tie means no action on that idea tonight. More on WAAY 31 ...

Florence, Alabama’s new logo: 5,500 people sign petition calling for change. Published: Jan. 27, 2022, 6:24 a.m. A petition calls on the City of Florence to get rid of the new "F" logo in favor ...

FLORENCE, Ala. (WHNT) — A lawyer in Florence is hosting a contest for local artists to design logos for the city. Justin Michael is an attorney at Michael Law Firm in Florence.