Last year retailers sold $1.9 billion of new fretted instruments (mainly guitars) and related gear, up 8.9% from 2016. Andy Mooney, CEO of Scottsdale, Arizona-based Fender, says his company has ...

In a move designed to amplify the emotional connection between music fans and iconic instruments created at the Fender guitar factory in Corona, Calif., the company’s new chief executive ...

Fender have announced a series of Hello Kitty guitars to celebrate the 50th anniversary of the iconic character. The brand is known for “empowering self-expression and embracing individuality ...

Fender is continuing a revamp of its iconic guitars with new versions of its legendary made-in-Mexico instruments. The Standard Series is being replaced by the Players Series. The guitars cover ...

There's no option to pre-order just yet, although Fender says the instrument will be available from March 2025. The guitar features the iconic Rathalos emblem, along with "guild marks subtly ...

Fender has announced two new signature guitar models for The Clash frontman Joe Strummer: the Joe Strummer Campfire and the Joe Strummer Esquire, both available today (March 30). Fender’s new mo ...

Fender's Artist series Jimi Hendrix Stratocaster arrived this fall. It's not a $5,000 custom-shop guitar. It's not a straight-up '60s replica Strat. It's a hybrid creature, a mixture of vintage ...