As more and more ads are consumed on smaller screens, and ‘tapping’ overtakes ‘clicking,’ many advertisers are designing with mobile in mind. Throughout the year we've seen big Facebook ad design ...

When it comes to Facebook advertising, your ad creative is everything. Solid copy gets users to click, but it’s the images and videos that get them to stop and read your ad in the first place ...

While the audience for the neutral ad was nearly evenly split, the researchers found that, on average, “Facebook delivers our ads with content from Democratic campaigns to over 65% users ...