This is not the economy to be spending $30 on concealer, ESPECIALLY when this amazing under-eye brightener exists for under $10. View Entire Post › ...

For a face that’s so soft you could just touch it for hours, this cult-favorite primer from Tatcha is your best bet. It blurs out pores and protects the skin from breakouts with a combination of ...

The paint pot dries to a vibrant, crease-resistant finish, making it an ideal choice for those who want their eye makeup to last all day without fading or smudging. Elf Eyelid Primer is a sheer ...

Every makeup enthusiast needs makeup primers. It not only helps your makeup to stay for long but also keep your skin flawless. Top 8 picks for you. Loading Suggestions... Loading Suggestions ...

Not all TikTok hacks are successful, but every once in a while, I come across a video of something so simple–and so genius—that I'm genuinely mad I didn't think of it first. Like, throwing a ...

You read that right, elf makeup just made a toy for your dogs, based on one of their bestsellers; and it’s only $8. The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on ...

If you’re tired of primers that overpromise and underdeliver, the e.l.f. Hydrating Face Primer is a no-brainer. It’s simple, effective and just works — exactly what you want in a makeup ...

While it looks light pink in the clear container, it goes on clear and helps create a grippy base for your face makeup. With a velvety texture — thanks to the addition of squalene — this sheer primer ...

You've watched the TikTok makeup tutorials ... The light green tint in this primer may give Wicked energy but it disappears as you rub it in. Instead, it neutralizes pink or red tones in the ...