Xiaomi was synonymous with smartphone dominance in India. From 2017 to 2022, the Chinese brand, often regarded as the “Apple of China”, sat atop the market, riding on the twin engines of high-spec ...

Money is the backbone of any business. To survive economic shifts, keeping a strong financial position is vital. Businesses ...

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

In an era where Google understands symptoms, digital marketing for dentists becomes non-negotiable. With almost 3 in 4 people searching for medical care online, being invisible there means missing out ...

Marketing mavens from film, TV, digital, fashion and gaming gathered Thursday for Variety's Entertainment Marketing Summit, ...

The rise of indie authors is reshaping how content is created, shared, and perceived. Independent writers now have ...

Multi-level marketing firms rely upon this extended network of independent distributors to generate revenue. To understand how MLM works, think of a pyramid. In our example, Alice is the first ...

Digital Marketing Depot is the resource center ... Find out in this guide featuring high-converting examples and actionable design strategies. Whether you're building campaigns in-house or guiding ...

The site offers a largely untapped opportunity for influencer marketing (only 12% of brands say LinkedIn is their preferred channel for influencers). Here’s why: Example: Brandon Smithwrick partnered ...