Examples of Key Performance Objectives. ... Her extensive experience includes work in small business, entrepreneurship, marketing communications, adult education and training.

You need to have concrete marketing objectives that are easy to quantify, such as increasing awareness by a certain percentage in your target audience. ... No one refuses an ice cream sample.

Without the integral intermediary step of translating that type of purpose into concise and actionable marketing objectives that align the product attributes, brand assets, and user needs, Marketing ...

7 common loyalty program objectives to guide your loyalty marketing strategy 1. Retain your customers and lower churn rates. Example objective: reduce customer churn rate by 15% year-on-year. Why ...

Objectives are what you want to achieve, like hitting a sales target. Strategy is your game plan for getting there, like how ...

Is your marketing strategy driving real business results, or just collecting vanity metrics? Here's how to align marketing ...

Marketers discuss how to effectively optimise and when enough is enough in the latest episode of Marketing Week’s webinar ...

"The worst thing for us at the company is to be stagnant," Clinch CEO Oz Etzioni said. "We always continue to build and ...

Many attorneys grapple with a deep-seated conflict. On one hand, they are trained to be objective counselors and fierce ...

One example of experiential marketing is the Barbie movie, featuring pop-up boxes encouraging people to pose. The images went viral, and so did the movie. But what about B2B? In B2B, experiential ...

This post was created in partnership with Teads Key takeaways Brand and performance marketing teams, long-time frenemies, ...

The future of marketing belongs to those who can balance innovation with responsibility. Brands that embed ethics into AI not ...