• Look for someone with a strategic mindset. Someone who understands the role of marketing within your business, rather than ...

Consumers expect and value personalisation in marketing efforts. Personalised marketing tailors messages to individual customer interests, demographics, and behaviours. Examples of personalised ...

Pejorative labels, like “surveillance advertising,” do "nothing to help us understand the practice,” says the FTC's ...

Hey kids, there’s a new marketing acronym on the block. You’ve heard of the 4Ps and the 7Ps, and the 3Cs, 4Cs and 5Cs. Well, ...

Therefore, the following are a few of the high-paying freelance digital marketing jobs, as well as the essential skills and ...

Local businesses in the U.S. must adopt strategic digital marketing approaches in 2025, focusing on local SEO to boost ...

Managing first-party data – and, by extension, your identity strategy – has never been more critical in today’s evolving ...

Unilever, Wego, Miral, and RAKTDA panel explored how AI, data analytics, and multi-touch attribution are redefining marketing ROI.

Landing pages have become a digital marketing staple. Marketers now spend countless hours planning ... In it, we'll look at The most important elements of landing page design Ten of the best landing ...

Don’t be swept away by ambitious promises of limitless innovation. Review your business case and infrastructure while you ...

Litmus's Jaina Mistry offers email newsletters represents a significant opportunity for brands looking to build authentic ...