OpenAI’s new identity may be more human, but should it have been bolder?
The ChatGPT owner’s visual refresh introduces a bespoke sans-serif typeface and looks to root the brand in the real world at ...
The Power Of Storytelling In Startup Marketing
By crafting a narrative that highlights your brand's purpose and values as well as the customer's journey, you can forge ...
"Perfect Example Of...": Internet Puzzled As Zomato Rebrands Itself To Eternal Ltd
In a surprising move, food and grocery delivery platform Zomato has announced that it is changing the name of its parent company 'Zomato Limited' to 'Eternal Limited'.
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15 Types of Marketing you should understand to promote your company
Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.
Back to the future: How heritage brands can evolve their brand identity
The true magic of updating a heritage brand lies in the tension of navigating the past, present, and future. Updating a ...
The Making Of A Great Healthcare Brand: Mayo Clinic
To understand how the Mayo Clinic became a superior healthcare brand, I talked with Leonard Berry, PhD, to understand their ...