Marketers use semiotics to tug at heartstrings and base their advertising on your emotional response. Not all semiotic examples are pictures or logos. For example, the "Like a good neighbor ...

Logos is the appeal to logic ... And nothing quite crystallizes the lesson more effectively than well-known examples of ethos in ads that successfully "got noticed": Boxing legend Muhammad ...

@markritson's new column about the KFC ad got me thinking about other examples of ads that use modified logos to communicate their message. The first one that came to mind was this sublime ad for the ...

Over and over again we see examples of corporate logos with hidden visual messages buried inside. Produced by Matt Johnston Follow BI Video: On Facebook More from Advertising When companies set ...

(The ad makers used ... features a unique logo, mimicking the different ways people crush their cans before recycling them.” This clever campaign is yet another example of how Coke doesn ...

helped reverse more than 10 years of decline in Coke consumption in the U.S. The evolution of Shell’s logo (Shell) The advertising industry likes to call this type of marketing “authentic.” ...

A new ad from the Coca-Cola Co. opens with a shot ... WPP Open X that used authentic but unauthorized hand-drawn examples of the logo. And to promote recycling last year, Coca-Cola’s campaign ...

Yahoo chief Marissa Mayer—fighting valiantly to raise profitability as ad sales continue to lag ... was a crucial player—is a great example of this: A logo, a bar, and two buttons.

Heinz billboard / Wieden+Kennedy Heinz has dropped its logo in a confident billboard campaign highlighting its slogan ‘It Has to Be’ without featuring the brand name. Instead, each ad ...