Equity Release Supermarket launches its first TV ad this week, which showcases the platform’s price comparison tool, smartER. It says the national campaign, which includes slots on Channel 4 and Sky, ...

The Advertising Standards Agency has censured an advert from Responsible Life for misleading consumers over the independence of an equity release guide it promoted. Responsible Life, trading as ...

It says while television adverts aired by lenders do not typically ... but it adds that numbers have increased ‘as of late’. Equity release allows homeowners aged 55 and over to take tax ...

As people start planning their retirement, equity release has been a product many over-60s consider. We find that many people still have misconceptions about how it works. The number of products ...

according to the Equity Release Council. Ad feature by Age Partnership With the tax-free money released, these homeowners aged 55 and over could repay their existing mortgage, and enjoy spending ...

The Advertising Standards Agency has censured an advert from Key Retirement Solutions, which the ASA said risked exploiting some viewers’ concerns about their finances. Key ran the TV ad in ...