AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...

Engagement data and segmentation: With the right email marketing platform, you can leverage data to improve how you create and target emails. You can also ask users for their preferences and ...

Google is rolling out a powerful unsubscribe feature in Gmail that gives users more control—and marketers a reason to rethink ...

Strong preliminary results could be why 57% of marketers of companies with 500 or more employees are using AI for their email campaigns, which is more than double the number (26%) who indicated the ...

TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), the leading technology company in advertising and marketing, today announced the launch of its new email marketing and Data Hub solutions.

Email remains a key tool in the B2B marketing industry. Given that more than 20 per cent of its marketers change jobs each year, it follows that the email marketing data of any marketer is likely to ...

The First-Party Data Solution. In the years since Google’s initial decision, marketers have realized that first-party data can actually breathe new life into marketing tools, making them just as ...

B2B marketers are failing to tackle the growing issue of erroneous or inaccurate email data, according to new research by B2B Marketing in association with QAS. The survey showed that, whilst 99 per ...

A capable email marketing service is integral to send your customers ads, newsletters, special offers, or surveys. We help you choose the best one for your business based on our thorough reviews ...

StackAdapt, the technology company in advertising and marketing, has announced the launch of its new email marketing and Data Hub solutions. This expansion helps marketers bridge the gap between ...