When sourced and applied responsibly, third-party data enhances the performance of AI-driven strategies by enriching audience ...

Integrating your LinkedIn and email marketing efforts is an effective, efficient way to build trust, engage audiences and ...

In this video from the Skift Data + AI Summit, Zartico's Nicole Brownell, chief operating officer, and Jay Kinghorn, co-founder and chief innovation officer, joined SkiftX Content Director Alison ...

Standing out in today’s modern marketing isn’t easy. It demands the use of right AI tools, insights, and smart strategi ...

Nohar Zmora leads marketing at Kaltura. She is passionate about helping marketers create creative and data-driven digital ...

In today’s digital marketing landscape, email remains one of the most reliable and high-return channels available to ...

In business, everything works in the same way: Feedback is needed to analyze previous actions and then form or change strategy. To get feedback, you first need to collect data, which marketing ...

Factor Communications, writes on how artificial intelligence has transformed marketing from guesswork into precise science ...

Recently acquired by Validity, Litmus from Validity released its 2025 State of Email report, revealing how marketers are adapting to today's complex marketing landscape based on responses from ...

Being data-driven is a top priority for most marketers. In fact, 99% of marketers agree that an effective data-driven marketing strategy is crucial to achieving success. Although we know the ...