If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Let’s start with the star of the show: the e.l.f. Halo ...

From waitlist-only drops to back-to-back sell-outs, Rhode played the game like a pro. Now, in a headline that’s basically the mic-drop of beauty business deals, Hailey Bieber has sold Rhode to e.l.f.